CraftmailBlog
Email marketing, humanly
Tips, strategy, and honest takes on keeping in touch with clients.
The Artisanal Inbox: Crafting Newsletters and Campaigns That Actually Get Read
Most commercial inboxes read like a noisy high street on a Saturday afternoon: wall-to-wall discount banners, neon countdown timers, and desperate pleas to open before midnight. It is exhausting, largely ineffective, and drives subscribers straight to the unsubscribe button.
Read articleHow often should a small business email its customers?
Twice a month? Every week? Never? There is no magic number — but there is a rule of thumb worth following.
Read articleWhy per-subscriber pricing is a trap
Email tools charge you more every time your list grows. Here is why that model is backwards — and what to look for instead.
Read articleGDPR for small businesses: the honest, plain-English guide
You do not need a law degree to email your customers legally. Here is the boring-but-important stuff, in plain English, and what Craftmail handles for you.
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