CraftmailFor small independent UK businesses
Email marketing for small businesses — without the headache.
Craftmail is a friendly, done-for-you email service for small independent businesses. We design your emails, write them up and send them out for one simple monthly fee — so you never have to touch the software. Crafty like a fox. Reliable as a good friend.
First month free · No per-subscriber fees · Cancel after your first 3 months
Let's be honest
Email software is a fiddle
You know the drill. You sign up for a "simple" email tool, and within an hour you're drowning.
The templates look naff and fight you when you try to make them yours. There are a thousand settings, and you're never quite sure which button does what — or what you'll break if you press it. Your list is a spreadsheet you keep meaning to tidy. And somewhere in the back of your mind is that nagging thought: "Is this even legal?"
Sound familiar? You're not alone. Most small business owners don't want a hobby in email software. They want to keep in touch with their customers — and get on with running their business.
Meet the fox
Your email marketing, handled.
That's where Craftmail comes in. Think of us as a clever fox in your corner — playful and full of ideas, but utterly dependable when it counts.
We design.
Your emails look properly professional, in your style — no design skills required.
We write.
Send us a few bullet points about your news, your offers, your events. We turn them into a warm, well-written email that sounds like you.
We send.
To the right people, at the right time — with the sign-up forms, the tidy list, the unsubscribe links and all the boring-but-important legal bits handled properly.
We report.
You get plain-English numbers: who opened, who clicked, who got in touch. No data degree needed.
And when you have a question, you don't get a ticket queue — you get a real person who knows your business by name.
You don't need design skills. You don't need technical know-how. You don't need spare hours. You just need to send us your news — we do the rest.
How it works
Four easy steps. One of them is a cuppa.
01
Tell us about your business
A quick chat on the phone, email or video call. Tell us who your customers are and what you want to say.
02
We set everything up
Your list, your sign-up form for your website, your first designs, and all the compliance bits so you're squeaky clean from day one.
03
Send us your news
A few bullet points will do. We turn it into a proper email and send you a preview for approval.
04
We send, and tell you how it went
Opens, clicks, replies — in plain language, with ideas for next time.
What's included
Everything handled, nothing to learn
A sign-up form for your website, so new customers join your list automatically
Beautiful, on-brand email designs — updated whenever you like
Your list managed and kept tidy for you
GDPR-friendly practices, unsubscribe handling and data protection — all done properly
Plain-English reports after every send
A real human at the end of the line, every time
Optional Wordsmith add-on: we write the words for you, from a short questionnaire
Pricing
Simple, honest prices. No nasty surprises.
Three plans, fox-named. One offer, one setup fee, and one optional add-on — that's it.
Fox Cub
Up to 1,000 subscribers
2 per month campaigns
One refresh per quarter
✓ Website sign-up form
✓ Plain-English reports
Support: Email
Setup fee: £49 one-off
Clever Fox
PopularUp to 5,000 subscribers
4 per month campaigns
Two refreshes per month
✓ Welcome email
✓ Website sign-up form
✓ Plain-English reports
Support: Priority email
Setup fee: £49 one-off
Crafty Fox
Up to 10,000 subscribers
Unlimited campaigns
Unlimited tweaks
✓ Welcome email
✓ Automated sequences
✓ Website sign-up form
✓ Plain-English reports
Support: Priority + quarterly review call
Setup fee: £49 one-off
The offer — your first month's on us
Join on a 3-month starter and you pay for 2 months, get 3. Payment for months 2 and 3 is taken at signup, plus a one-off £49 setup fee (below). If you're not happy during month 1, we refund months 2 and 3 in full — the £49 setup fee just covers the work we've already done getting you up and running.
| Plan | Setup (one-off) | Months 2–3 (upfront) | Total for 3 months |
|---|---|---|---|
| Fox Cub | £49 | £78 | £127 |
| Clever Fox | £49 | £158 | £207 |
| Crafty Fox | £49 | £298 | £347 |
One-off setup fee: £49
List import, your website sign-up form, first design build, compliance setup. Refundable if you cancel before onboarding starts; non-refundable after, because that's when the work happens.
Wordsmith add-on (optional): £30 per campaign
Full copywriting from scratch. You answer a short questionnaire about your news and audience; we write the email for you, with one round of revisions. (Light polish of your bullet points stays included in every plan.)
Learn more about WordsmithAll plans: sending costs included, no per-subscriber surprises, cancel after your first 3 months.
Less than the cost of a couple of coffees a week — and it saves you more hours than that.
Ready when you are
Ready to stop fighting with software?
You've got a business to run. We've got the emails. Let's get your customers hearing from you again.
Social proof
New here, and proud of it
We're not going to pretend we've got a wall of five-star reviews — we're a new service, and our first customers are getting their campaigns right now. What you do get from day one: a real person who answers when you call, and a fox who's very good at his job. Be one of our first customers — tell us what you'd like to say to yours.
FAQ
The questions we get asked
Do I need to know anything about email software?
No. That's the whole point. We design, write (if you want), send and report. You reply to emails; you never log in to a dashboard.
What if I can't write?
That's what the Wordsmith add-on is for. Answer the questionnaire, we write it, you approve.
How do I approve an email?
By email. We send you a preview link; you reply "looks great" or "tweak the headline." No account, no password to forget.
Is this GDPR-safe?
Yes. Sign-up forms with consent, proper unsubscribe handling, data protection — the boring-but-important bits, done properly.
Can I leave?
After your 3-month starter it rolls to monthly. Cancel anytime with 30 days' notice.
Latest from the blog
Keep in touch, done properly
The Artisanal Inbox: Crafting Newsletters and Campaigns That Actually Get Read
Most commercial inboxes read like a noisy high street on a Saturday afternoon: wall-to-wall discount banners, neon countdown timers, and desperate pleas to open before midnight. It is exhausting, largely ineffective, and drives subscribers straight to the unsubscribe button.
Read articleHow often should a small business email its customers?
Twice a month? Every week? Never? There is no magic number — but there is a rule of thumb worth following.
Read articleWhy per-subscriber pricing is a trap
Email tools charge you more every time your list grows. Here is why that model is backwards — and what to look for instead.
Read articleCraftmail is proudly powered by Sendy — a reliable, secure email engine trusted by thousands of businesses.