[{"data":1,"prerenderedAt":204},["ShallowReactive",2],{"cms-homepage":3,"cms-blog-posts":166},{"hero":4,"problem":15,"solution":22,"howItWorks":41,"included":61,"pricing":72,"finalCta":121,"socialProof":128,"faq":132,"footer":151,"id":154,"title":155,"_meta":156,"description":161,"extension":162,"path":163,"stem":164,"__hash__":165},{"eyebrow":5,"headline":6,"subheadline":7,"primaryCta":8,"secondaryCta":11,"trustLine":14},"For small independent UK businesses","Email marketing for small businesses — without the headache.","Craftmail is a friendly, done-for-you email service for small independent businesses. We design your emails, write them up and send them out for one simple monthly fee — so you never have to touch the software. Crafty like a fox. Reliable as a good friend.",{"text":9,"link":10},"Start your 3-month starter","\u002Fdemo",{"text":12,"link":13},"Talk to a human","\u002Fcontact","First month free · No per-subscriber fees · Cancel after your first 3 months",{"eyebrow":16,"title":17,"paragraphs":18},"Let's be honest","Email software is a fiddle",[19,20,21],"You know the drill. You sign up for a \"simple\" email tool, and within an hour you're drowning.","The templates look naff and fight you when you try to make them yours. There are a thousand settings, and you're never quite sure which button does what — or what you'll break if you press it. Your list is a spreadsheet you keep meaning to tidy. And somewhere in the back of your mind is that nagging thought: \"Is this even legal?\"","Sound familiar? You're not alone. Most small business owners don't want a hobby in email software. They want to keep in touch with their customers — and get on with running their business.",{"eyebrow":23,"title":24,"intro":25,"supportNote":26,"differentiator":27,"pillars":28},"Meet the fox","Your email marketing, handled.","That's where Craftmail comes in. Think of us as a clever fox in your corner — playful and full of ideas, but utterly dependable when it counts.","And when you have a question, you don't get a ticket queue — you get a real person who knows your business by name.","You don't need design skills. You don't need technical know-how. You don't need spare hours. You just need to send us your news — we do the rest.",[29,32,35,38],{"title":30,"text":31},"We design.","Your emails look properly professional, in your style — no design skills required.",{"title":33,"text":34},"We write.","Send us a few bullet points about your news, your offers, your events. We turn them into a warm, well-written email that sounds like you.",{"title":36,"text":37},"We send.","To the right people, at the right time — with the sign-up forms, the tidy list, the unsubscribe links and all the boring-but-important legal bits handled properly.",{"title":39,"text":40},"We report.","You get plain-English numbers: who opened, who clicked, who got in touch. No data degree needed.",{"eyebrow":42,"title":43,"steps":44},"How it works","Four easy steps. One of them is a cuppa.",[45,49,53,57],{"number":46,"title":47,"text":48},"01","Tell us about your business","A quick chat on the phone, email or video call. Tell us who your customers are and what you want to say.",{"number":50,"title":51,"text":52},"02","We set everything up","Your list, your sign-up form for your website, your first designs, and all the compliance bits so you're squeaky clean from day one.",{"number":54,"title":55,"text":56},"03","Send us your news","A few bullet points will do. We turn it into a proper email and send you a preview for approval.",{"number":58,"title":59,"text":60},"04","We send, and tell you how it went","Opens, clicks, replies — in plain language, with ideas for next time.",{"eyebrow":62,"title":63,"addon":64,"items":65},"What's included","Everything handled, nothing to learn","Optional Wordsmith add-on: we write the words for you, from a short questionnaire",[66,67,68,69,70,71],"A sign-up form for your website, so new customers join your list automatically","Beautiful, on-brand email designs — updated whenever you like","Your list managed and kept tidy for you","GDPR-friendly practices, unsubscribe handling and data protection — all done properly","Plain-English reports after every send","A real human at the end of the line, every time",{"eyebrow":73,"title":74,"subtitle":75,"offerTitle":76,"offerText":77,"setupFeeTitle":78,"setupFeeText":79,"addonTitle":80,"addonText":81,"note":82,"oneLiner":83,"plans":84,"totals":110},"Pricing","Simple, honest prices. No nasty surprises.","Three plans, fox-named. One offer, one setup fee, and one optional add-on — that's it.","The offer — your first month's on us","Join on a 3-month starter and you pay for 2 months, get 3. Payment for months 2 and 3 is taken at signup, plus a one-off £49 setup fee (below). If you're not happy during month 1, we refund months 2 and 3 in full — the £49 setup fee just covers the work we've already done getting you up and running.","One-off setup fee: £49","List import, your website sign-up form, first design build, compliance setup. Refundable if you cancel before onboarding starts; non-refundable after, because that's when the work happens.","Wordsmith add-on (optional): £30 per campaign","Full copywriting from scratch. You answer a short questionnaire about your news and audience; we write the email for you, with one round of revisions. (Light polish of your bullet points stays included in every plan.)","All plans: sending costs included, no per-subscriber surprises, cancel after your first 3 months.","Less than the cost of a couple of coffees a week — and it saves you more hours than that.",[85,96,103],{"name":86,"emoji":87,"price":88,"priceNote":89,"popular":90,"subscribers":91,"campaigns":92,"design":93,"welcomeEmail":90,"sequences":90,"signupForm":94,"reports":94,"support":95},"Fox Cub","🦊","£39","\u002Fmonth",false,"Up to 1,000","2 per month","One refresh per quarter",true,"Email",{"name":97,"emoji":87,"price":98,"priceNote":89,"popular":94,"subscribers":99,"campaigns":100,"design":101,"welcomeEmail":94,"sequences":90,"signupForm":94,"reports":94,"support":102},"Clever Fox","£79","Up to 5,000","4 per month","Two refreshes per month","Priority email",{"name":104,"emoji":87,"price":105,"priceNote":89,"popular":90,"subscribers":106,"campaigns":107,"design":108,"welcomeEmail":94,"sequences":94,"signupForm":94,"reports":94,"support":109},"Crafty Fox","£149","Up to 10,000","Unlimited","Unlimited tweaks","Priority + quarterly review call",[111,115,118],{"plan":86,"setup":112,"upfront":113,"total":114},"£49","£78","£127",{"plan":97,"setup":112,"upfront":116,"total":117},"£158","£207",{"plan":104,"setup":112,"upfront":119,"total":120},"£298","£347",{"eyebrow":122,"title":123,"text":124,"primaryCta":125,"secondaryCta":126},"Ready when you are","Ready to stop fighting with software?","You've got a business to run. We've got the emails. Let's get your customers hearing from you again.",{"text":9,"link":10},{"text":127,"link":13},"Book a chat with a human",{"eyebrow":129,"title":130,"text":131},"Social proof","New here, and proud of it","We're not going to pretend we've got a wall of five-star reviews — we're a new service, and our first customers are getting their campaigns right now. What you do get from day one: a real person who answers when you call, and a fox who's very good at his job. Be one of our first customers — tell us what you'd like to say to yours.",{"eyebrow":133,"title":134,"questions":135},"FAQ","The questions we get asked",[136,139,142,145,148],{"question":137,"answer":138},"Do I need to know anything about email software?","No. That's the whole point. We design, write (if you want), send and report. You reply to emails; you never log in to a dashboard.",{"question":140,"answer":141},"What if I can't write?","That's what the Wordsmith add-on is for. Answer the questionnaire, we write it, you approve.",{"question":143,"answer":144},"How do I approve an email?","By email. We send you a preview link; you reply \"looks great\" or \"tweak the headline.\" No account, no password to forget.",{"question":146,"answer":147},"Is this GDPR-safe?","Yes. Sign-up forms with consent, proper unsubscribe handling, data protection — the boring-but-important bits, done properly.",{"question":149,"answer":150},"Can I leave?","After your 3-month starter it rolls to monthly. Cancel anytime with 30 days' notice.",{"note":152,"tagline":153},"Craftmail is proudly powered by Sendy — a reliable, secure email engine trusted by thousands of businesses.","UK-based, human-run.","cms\u002Fcms\u002Fhomepage.json","Homepage",{"source":157,"collection":158,"syncedAt":159,"key":158,"model":160},"directus","homepage","2026-09-04T22:21:22.773Z","relational","","json","\u002Fcms\u002Fhomepage","cms\u002Fhomepage","pK_e1n4PsZSVOFXdTeVdCNa_Mc2o6dMmRvO8KeRvXtM",{"_type":167,"items":168,"id":195,"title":196,"_meta":197,"description":161,"extension":162,"path":201,"stem":202,"__hash__":203},"list",[169,177,183,189],{"title":170,"slug":171,"excerpt":172,"body":173,"date_published":174,"author":175,"cover":176},"The Artisanal Inbox: Crafting Newsletters and Campaigns That Actually Get Read","the-artisanal-inbox","Most commercial inboxes read like a noisy high street on a Saturday afternoon: wall-to-wall discount banners, neon countdown timers, and desperate pleas to open before midnight. It is exhausting, largely ineffective, and drives subscribers straight to the unsubscribe button.","Most commercial inboxes read like a noisy high street on a Saturday afternoon: wall-to-wall discount banners, neon countdown timers, and desperate pleas to open before midnight. It is exhausting, largely ineffective, and drives subscribers straight to the unsubscribe button.\n\nFor independent creators and boutique businesses, trying to beat corporate giants at this high-volume game is a hiding to nothing. The real competitive advantage lies in doing the exact opposite: treating the inbox as a quiet, deliberate space for editorial craft and genuine point of view.\nThe Problem with Template Culture\n\nThe standard approach to email marketing relies on bloated drag-and-drop templates packed with heavy image files, multiple columns, and generic promotional copy. While this serves multinational retailers shifting seasonal clearance stock, it actively harms small, independent brands.\n\nHeavy templates create two immediate friction points:\n\n    Deliverability penalties: Mail providers like Gmail and Outlook frequently route image-heavy, code-dense layouts into the 'Promotions' or 'Junk' tab, where open rates wither.\n\n    Transactional fatigue: When every email looks like a glossy flyer, readers tune out the message entirely.\n\nA boutique approach strips away the clutter. Clean typography, single-column layouts, and a text-first structure mimic personal correspondence. When an email looks and feels like it came from an actual human, subscribers treat it accordingly.\nCopywriting as Editorial Craft\n\nGreat newsletters do not read like sales pitches; they read like concise essays, practical dispatches, or curated letters from a trusted colleague.\n\nBuilding an engaged audience requires distinct principles:\n\n    One clear objective per dispatch: Pick a single idea, product feature, or story and explore it properly. If a reader needs a map to navigate your email, the brief was too broad.\n\n    A distinct point of view: Voice is your moat. State your perspective on your trade, industry, or craft plainly. Bland consensus does not build a loyal readership; specific, well-reasoned expertise does.\n\n    Substance before conversion: Provide three paragraphs of genuine utility or insight before asking the reader to click a link, buy a product, or book a service.\n\n    Natural cadence over artificial urgency: Ditch the faux-urgent subject lines. Straightforward, curiosity-driven subject lines that accurately reflect what is inside build long-term trust and consistent open rates.\n\nThe Infrastructure: Deliverability by Design\n\nDeliverability is not an afterthought or an IT setting; it is a direct consequence of your editorial standards. Mailbox providers monitor how recipients react to your messages. If readers open, read to the bottom, and occasionally reply, your domain reputation stays pristine.\n\nMaintain strict list hygiene: Remove unengaged subscribers every quarter. A tight list of 1,500 attentive readers is significantly more profitable—and cheaper to run—than a stale list of 10,000 who haven't opened an email in six months.\n\nEncourage two-way replies: End dispatches by inviting readers to hit reply with their thoughts. Direct subscriber replies signal to internet service providers that your domain sends wanted, high-value correspondence, ensuring your emails consistently land in the primary inbox.\n\nRespect the reader’s time: Publish on a predictable schedule—whether fortnightly or monthly—and only send when you have something worthwhile to say. Consistency builds anticipation; spamming for the sake of an arbitrary metric destroys it.\n\nThe modern inbox does not need more noise. By focusing on restrained design, rigorous writing, and honest engagement, independent businesses can turn their email campaigns into the most reliable asset they own.","2026-09-01","The Craftmail Team",null,{"title":178,"slug":179,"excerpt":180,"body":181,"date_published":182,"author":175,"cover":176},"How often should a small business email its customers?","how-often-should-small-businesses-email","Twice a month? Every week? Never? There is no magic number — but there is a rule of thumb worth following.","## There is no magic number\n\nHow often you email depends on your audience and your news. But here is a useful rule of thumb for busy small businesses.\n\n## The rule of thumb\n\n- At least once a month, to stay top of mind\n- No more than once a week, or people will switch off\n- Only when you have something worth saying\n\n## Why it matters\n\nConsistency beats frequency. A friendly email every month that people actually open does more than five rushed ones they delete.","2025-11-15",{"title":184,"slug":185,"excerpt":186,"body":187,"date_published":188,"author":175,"cover":176},"Why per-subscriber pricing is a trap","why-per-subscriber-pricing-is-a-trap","Email tools charge you more every time your list grows. Here is why that model is backwards — and what to look for instead.","## The problem with per-subscriber pricing\n\nMost email platforms charge per contact. That means your bill grows every time your business does — a tax on success.\n\n## Pay for power, not popularity\n\nCraftmail prices by plan and volume, not per subscriber. Same professional campaigns, a fraction of the cost.\n\n- Your data stays on your own AWS infrastructure\n- No creeping invoice when your list grows\n- Serious deliverability from your own domain","2025-09-01",{"title":190,"slug":191,"excerpt":192,"body":193,"date_published":194,"author":175,"cover":176},"GDPR for small businesses: the honest, plain-English guide","gdpr-for-small-businesses-plain-english","You do not need a law degree to email your customers legally. Here is the boring-but-important stuff, in plain English, and what Craftmail handles for you.","## The good news\n\nGDPR is scary-sounding but the bit that matters for email marketing is simple: people should only get emails they have agreed to, and they should be able to say no easily.\n\n## What you need to do\n\n- Use a sign-up form with clear consent\n- Only email people who opted in\n- Make unsubscribing one click\n\n## The honest bit\n\nMost small businesses are not trying to be sneaky — they just never got a plain-English explanation. That is exactly the boring-but-important work Craftmail does properly, so you do not have to think about it.","2025-08-20","cms\u002Fcms\u002Fblog-posts.json","Blog Posts",{"source":157,"collection":198,"syncedAt":199,"key":200},"blog_posts","2026-09-04T22:21:21.497Z","blog-posts","\u002Fcms\u002Fblog-posts","cms\u002Fblog-posts","Mcq9mNr0wm-3cUGbDRd2OaGnXVuJuf0fvTzL6At5wqM",1788560515749]